Vendors line the halls of Fancy Food Fest

Toscana is a Tasteful and Sophisticated Take on Pizza Packaging

by Natalie Mouradian on 03/01/2018 | 3 Minute Read


Luminous Design Group created this stylish and sophisticated packaging for Toscana Italian restaurant.

“Logo design and take away packaging for the Toscana Italian restaurant. Drawing inspiration from the Italian region itself and in order to emphasise on the authenticity of its traditional flavour, we designed the logo based on the clear geometric forms that the raw materials the restaurant's kitchen uses, as they’re composed to create the form of a horse with feathers as a reference to the typical Tuscan region's coat of arms.”


“Typography takes a leading role on the packaging while combined with the emblematic elements of the Toscana region, creating a classic but also contemporary aesthetic. The overall result differentiates itself from the common approach of the industry’s competition, communicating direct and powerful messages making an impactful sense of authenticity.”


Designed By: Luminous Design Group

Location: Athens, Greece

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