PLASINIA Skincare Stands Out With Its Use of Cool Colors
by Natalie Mouradian on 03/08/2018 | 3 Minute Read
With a cool color scheme and graphic approach, the packaging for PLASINIA is sure to stand out amongst other skincare brands. The design was inspired by the nature of Croatia, with the intention of the packaging to pay tribute to the region in which the ingredients of the products are harvested from.
PLASINIA is completely natural line of cosmetics that is grown and made in the specific geographic area. Inspired by the pristine nature of Lika region in Croatia, PLASINIA line of products was born out of love for the self-grown herbs the healing power of which has almost been forgotten.
Made of herbs and the water of one the world's purest rivers - River Gacka, and containing no preservatives and needless additives, the completely organic and handmade.
The project includes concept and creative strategy, slogan and all verbal communication, brand design, the visual identity of the brand and the packaging, pictograms design, and packaging design. The identity has to communicate all-natural product line but in a way to position the brand in the premium quality cosmetics segment and that can function on the global market.
The PLASINIA natural geolocation is the inspiration and foundation of this brand visual identity design - illustrations and colors of the fields of greens, forests, and wild herbs with river and water fields in the middle. The geolocation like illustrations is, at the same time, associatively associated with skin layers or textures of creams or lotions.
The product part of the packaging is in all-natural materials such as wood, plastered glass, and paper, with some details in aluminum and silver foil for accent and premium feel.
CLIENT: PLASINIA d.o.o.
CREATIVE and ART DIRECTION, DESIGN: Izvorka Jurić
VERBAL COMMUNICATION: Jelena Gvozdanović
DTP, PRODUCT PHOTOGRAPHY: Stela Kovačić
PHOTOGRAPHY: Maja Danica Pečanić
LOCATION: Zagreb, Croatia