Questlove is a busy guy: he co-fronts The Roots which has served as the house band for Tonight Show with Jimmy Fallon, he’s a producer for the smash Broadway hit Hamilton, an adjunct professor at NYU, as well as being a podcaster and author.
Now Questlove can add something else to the list: popcorn seasoning and glass designer. In collaboration with Willams-Sonoma, they’re releasing a Questlove-designed collection of popcorn seasoning, avocado spray oil, and a limited edition glass popcorn bowl. The eponymous collection, “Questlove’s” includes three flavors: Lemon Pepper, Truffle Parmesan Rosemary, and “Saturday Morning Cereal” (a sweet combination of sugar and cinnamon), along with cold-pressed avocado oil. The seasonings come in tins with funky, lo-fi labels, and a circle in the center with concentric rings that’s reminiscent of a vinyl record. Bright colors and graphics feature the flavors of each seasoning.
Part of the collection also includes “Sneakies,” small, travel-sized containers of the same seasonings, designed to take with you into the movie theater in either your pocket or a purse (along with the contraband Milk Duds because duh).
The pièce de résistance of the collection is a limited edition, signed popcorn bowl designed by Questlove as well. The “Glow Bowl’s” floral-inspired scalloped sides bring to mind the classic red-and-white popcorn receptacles but feature an iridescent rainbow finish.
Lest one think this is just some celebrity lending their cachet to a product, Questlove is actually quite the foodie, having penned a James Beard nominated book, “something to food about: Exploring Creativity with Innovative Chefs,” where he sits down with renowned chefs including Dominique Crenn, Daniel Patterson, and the late Anthony Bourdain to explore themes like the relation between art and food.
What’s next for the Philadelphian, renaissance man? It’s unclear, but at least we can enjoy some tasty popcorn while we wait for his next jawn to come to life.
