Shift Coffee Comes With an Elegant Typographically-Driven Look

by Natalie Mouradian on 10/08/2018 | 2 Minute Read

This elegant black and gold coffee packaging for Shift stands out. Designed by Melissa So, this packaging features a beautiful typographic approach.


SHIFT_585A8184_WEB.jpg
SHIFT_585A8099_WEB.jpg



“Shift is about challenging your perceptions and changing coffee experiences by putting all of your senses into play.

This is a coffee drinking experience gamified to test what you thought you knew about the coffee you drink on the daily.”

SHIFT_585A8171_WEB.jpg



“Coffee geeks are putting their palates to the test to identify which coffee is from which country of origin. Each 33g bag is identified by only an icon, offering a small clue. The 33g bags only offer an opportunity to brew each coffee twice. The answers and tasting notes lay behind a scratch card. Play the game to find out how in tune you are.”


SHIFT_585A8206_WEB.jpg
SHIFT_585A8217_WEB.jpg
SHIFT_585A8269_WEB.jpg
SHIFT_585A8243_WEB.jpg
SHIFT_585A8245_WEB.jpg



“A typographic treatment with shifting planes was developed inspired by impossible shapes. The icons for each coffee origins were created using elements from the corresponding country flags.”


SHIFT_585A8080_WEB.jpg



SHIFT_585A8136_WEB.jpg

SHIFT_typography.gif



Art Direction, Graphic Design, Packaging Design, Photography - Melissa So
-

You may also like