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Equre Changes The Way You Care For Your Teeth

by Casha Doemland on 10/23/2018 | 2 Minute Read

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Repina Branding helps Equre transform the way you take care of your teeth with their new line of high-tech, premium oral care products. Each package features the outline of a geometrical face, with a pop of color on the bottom of the can to indicate which flavor. 


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PRODUCT

A series of specialized high-tech premium oral care products – Equre

TASK

To develop a brand system for all SKU in a product line.


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STRATEGY
The Equre brand is changing the attitude of teeth brushing as a routine process, stating that it can be enjoyable. The positioning strategy is the idea of the cult of caring for teeth. 



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POSITIONING

Creative concept "Cult of a beautiful smile".


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PACKAGE DESIGN

The idea of the cult realized in the design of the package. The basis of the visual idea was totems in the art deco style, which are designed to protect the purity and health of teeth. Each line has its own totem. Premium brand product is supported in the package: Equre toothpaste is not available in traditional tubes, but in cosmetic bottles with dispensers. In addition, the shape of the outer packaging in the form of a tube helps the brand build up from the competitors on the shelf. The interaction with the package turned into a game — when you open the tube, the totem mouth opens.


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Agency - Repina Branding

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