Vendors line the halls of Fancy Food Fest

Coffee Bar Takes Coffee Pods To A Whole New Level

by Casha Doemland on 10/22/2018 | 2 Minute Read

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Coffee Bar acts as a point of difference to other coffee scrubs in the market that takes messy coffee scrubs and compresses it into a bar. As simple as that. We decided to position the brand as a clean, simple and easy to use product, and expressed that through the design. The design draws on the square form the bar and the clean and compact form.

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With our deliverables including packaging design and a retail merchandising strategy, we conducted a series of workshops and testing to ensure that the beautifully designed packaging would have maximum impact in the retail space, with a clean and minimal look and feel that would leave consumers wanting to pick it up.

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What's Unique?
 The packaging presents a new type of coffee scrub to consumers, where typical scrubs are sold loose in a bag, this packaging allowed for the actual product itself to be seen inside a clear plastic shell. It allows for striking shelf presence with the pastel colour scheme and unique product.





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