The High-End Quality of This Visual Clinic is Reflected in the Packaging
by Natalie Mouradian on 02/13/2018 | 3 Minute Read
Futura designed the branding and packaging for Ovation, an eye health clinic that prides itself on delivering high-quality care for their patients. With a black and white color scheme and white on white details, the overall look and feel is extremely high-end and contemporary.
“Ovation is a clinic that specializes in ocular health with two aspects: medical and cosmetic. We designed an identity that reflects the values of the brand: high-quality and professionalism.”
“For the logo, we used two typographical fonts. The first, a sans serif with clean cuts, communicates values such as strength. The second, thanks to its serif terminations, transmits beauty and aesthetics.
We also designed an icon combining two concepts; a nautilus shell, referring to the perfection of the golden figures: the exact proportion. In the lower part, the abstraction of water’s movement referring to the source of youth and beauty. In addition to this, we created a texture inspired by Op Art, this gives dynamism and vitality to the brand.”
Designed By: Futura
Photography: Rodrigo Chapa
Location: Washington D.C., United States