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Beauty Health

BYBI Skincare's Packaging Stands Out With Its Atypical Use of Color

by Natalie Mouradian on 02/12/2018 | 2 Minute Read


Studio Parallel designed this pretty packaging for BYBI, a new natural skincare line. The design features a fun color scheme that differs from the typical black and white usually seen in skincare, making this design a standout.


“BYBI stands for By Beauty Insiders. It was founded by Elsie Rutterford and Dominika Minarovic in 2017. They create skincare using only ingredients that are 100% natural, vegan and cruelty free.

Elsie and Dom asked us to design the brand identity, packaging and e-commerce website. Although the products sit at the higher end of the beauty market, we wanted to inject personality by using a vibrant colour palette, fun tone of voice and bold patterns across the brand identity.”


“Using soft pink and gold foil on the outer packaging, each product featured a contrasting burst of colour on the inside.

Since the launch they can already be found in Harvey Nichols, ASOS and Topshop as well as numerous other high street giants.”


Designed By: Studio Parallel

Creative Director: Paul Fox

Designer: Tijl Schneider

Location: London, United Kingdom

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