This Colorful Spice Brand Wants to Encourage Everyone to Take Up Cooking

Hungary-based agency Dekoratio Branding and Design Studio created this intricate packaging for “I Can Spice,” a brand of spices from around the world.

Brand Concept

I Can Spice is based on one simple yet brilliant idea: let’s make cooking a new, exciting experience for everyone. They offer a zillion types of premium spices from all around the world and special mixes for spicing your coffee or even your beer. Their goal is to encourage people to play and experiment more in the kitchen, using and mixing spices in a more curious way.

Visual Identity

Since there will be more than 100 different spices and mixes, we decided to make categories (herbs, general spices, flowers, Indian spices, vegetables, peppers and 2 different mixes), so each group would have it’s own design. We matched the categories with fitting colours and drew different graphics to each one of them. Our aim was to create a playful and detailed pattern showing plants and typical features of each category, which we can modify anytime (if there will be more categories later). We hope that this playfulness is going to inspire people to use spices in a more courageous way, because “yes, we can spice!”

Designed By: Dekoratio Branding and Design Studio

Visual Identity: Szani Mészáros

Photography: Kevin Harald Campean

Animation: Richard Woth

Location: Budapest, Hungary