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FOOD

This Finnish Favorite is Here to Prove That Less is More

by Natalie Mouradian on 02/12/2018 | 3 Minute Read

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Kuudes Helsinki & Stockholm designed this standout packaging for Fazer, a beloved Finnish brand.

“Fazer is a Finnish icon with dozens of products that are household favourites in Finland. Kuudes was given the task to design an appealing look for their new product line, hand-made premium treats. The idea in the communication is ‘less but more’: how such tiny treats can produce big, intensive flavours?”

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“The first thing you see is an eye-catching, vibrant colour on an earthy cardboard material. Just like in the treats, there’s a sweet surprise: you find another cheery colour on the flip side of the cardboard shell. The crumbs chipping off the typography give a playful touch to the design together with the slightly witty copywriting. The result is a simple but tempting and fun design that’s definitely ‘less, but more.’”

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Agency: Kuudes Helsinki & Stockholm

Client: Fazer

Art Direction & Design: Tony Eräpuro

Photography: Paavo Lehtonen

Location: Helsinki, Finland

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