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BEGI is the Energy Drink That Takes Direct Inspiration From 90s Rave Fashion

by Natalie Mouradian on 02/07/2018 | 2 Minute Read


Polina Zagumenova designed this attention-grabbing packaging for BEGI, an energy drink that takes direct inspiration from raves and dance parties from the 1990s.


"'BEGI' is the energy drink based on rave culture from the 1990's. Do you remember the fashion style of that period? Of course it was common to sport a bright jacket! There were a lot of variations of this cult cloth; bright colours and different patterns could help you stand out from the crowd. Therefore I decided to make a print of that jacket on the package for you to feel the atmosphere and energy of a rave. The brand line consists of six different flavours with the packaging differing in the colours and patterns made according to each flavour. Drink 'BEGI' and get a charge of a crazy rave in your heart!"


Designed By: Polina Zagumenova

Location: Moscow, Russia

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