Vendors line the halls of Fancy Food Fest

Student Concept

This Concept Aims To Make Choosing a Colored Pencil Easier for Those Who Are Colorblind

by Natalie Mouradian on 02/05/2018 | 2 Minute Read

01.jpg

Chen Zhi Liang designed the conceptual packaging for NOMA, an innovative take on colored pencil packaging that aims to make choosing a color accessible even for those who struggle with colorblindness.

03.jpg

“NOMA is a conceptual packaging design for colour pencils targeting the colour deficient. The packaging uses a symbol-coded system to represent each colour. The overall graphics focuses on creating a smooth and uninterrupted user experience. The unique structure of the packaging allows the user to separate the colour pencils into dark and light tones. The packaging can further be a pencil stand or as flat packaging according to user preference.”

07.jpg
04.jpg
02.jpg

“Curious Matter Andina Grey is selected for the packaging paper as it provides a sand-like texture and will help to leave a sensual impression on anyone who comes across the packaging.”

05.jpg
06.jpg
08.jpg
 

Designed By: Chen Zhi Liang
School: Lasalle College of the Arts, Singapore
Location: Singapore
 

You may also like