Vendors line the halls of Fancy Food Fest

INNÉ is a Beautiful Feminine Fragrance Concept That Plays With Texture

by Natalie Mouradian on 02/01/2018 | 3 Minute Read


Thitipol Chaimattayompol designed the packaging for INNÉ, a strikingly feminine fragrance concept. The end result is a minimalistic design that exudes elegance, while remaining relevant and contemporary at the same time.


“INNÉ is a feminine fragrance that represents the image of modern women who are not only beautiful but also strong and confident.

The brand contains a simple design and plays with the sensation of touch. The bottle design was inspired by complex forms of contemporary architecture that have intricate patterns. I incorporated the textures on package's surface by utilizing the debossing technique with white lines in all branding design to let people touch and feel the texture.”


“The fragrance concept is about personalities with the juxtaposition of the simplicity and complexity of lifestyles. The brand conveys a simple daylight lifestyle, while the bottle has the more complex design that links to a sophisticated personality. The outer character looks simple as an ordinary individual, after touching and experiencing with the fragrance scent will evoke the inner personality to become more sensitive. The beauty is in detail of senses. The intricate texture on the bottle evokes the new personality which is more complicated. The design has incorporated the touch sensation on the bottle’s surface. Touch and feel are the essential characteristics.”


Designed By: Thitipol Chaimattayompol
Photo credit: Beauty Papers Issue 0 Summer 2015 Jenna Earle by David Oldham
Fashion Editor: Natalie Brewster
Hairstylist: Raphaeël Salley
Makeup artist: Gemma Smith-Edhouse
Prop stylist: Tara Holmes
Casting director: Shelley Durkan
Quote credit: “As you awaken to your divine nature, you’ll begin to appreciate beauty in everything you see, touch and experience.” -  Wayne Dyer
Location: Queens, NY, USA

You may also like