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"Juice Smile" Is Serving Up Freshness With Smiles

by Natalie Mouradian on 10/24/2017 | 4 Minute Read


Bratus Agency designed this fresh packaging for JuiceSmile.

“JuiceSmile is the fruit concentrate domestic product owned by Nafoods Group, a Vietnamese leading brand in the field of production, packaging and distribution of vegetables. Juice Smile are extracted from 5 different fruits (passion fruit, red grape, pineapple, pomegranate, orange), which can be personalized into consumer’s favorite recipe, drink and flavor.”


“To start with the overall strategy, Bratus has positioned and highlight the JuiceSmile’s core value. The main concept ‘Nature’s perfection’, in combination with media message ‘drink it your way’, is the inspiration for the consumer who loves to be creative with their drink. The design was then illustrated with watercolor bringing a pure, natural feeling to the product on the shelf. Meanwhile, Juice’s color reminds us of the fruit’s color. The hand-drawn elements personalized the brand’s image among other products in the competitive market. 

The packaging’s colors and images reflects the lively extracted juice from the pure ingredients, which is rich in vitamins, flavors and nutrition.”


Creative Agency: Bratus Agency 
Client: Nafoods Group
Creative Director/Concept: Jimmi Tuan
Graphic Designer: TonBui
Visualizer: Oanh Ori
Account Manager: Hien Nguyen
Location: Ho Chi Minh, Vietnam

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