Vendors line the halls of Fancy Food Fest

Misfit is the Juice That's Putting An End to Food Waste

by Natalie Mouradian on 10/17/2017 | 4 Minute Read

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This juice is aiming to feed people, not trash cans. Gander designed the packaging for Misfit, the juice that’s made from the fruits and vegetables that have been saved from being wasted.

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“70-80% of this juice is made from Misfits- the fruits and veggies that otherwise would've gone to waste, just because they don't look the part. That's nuts! Misfit is on a mission to change that by eliminating food waste and inspiring people to think differently about what they eat.”

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“We created an identity that challenges beauty standards and glorifies the oddballs. Through illustration, photography and web design, we were able to tell Misfit's story and educate consumers in a way that was fun and approachable.”

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Photography and Prop Styling: Gander
Copywriter: William Jameson
Website Design and Development: Gander
Location: Brooklyn, NY

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