The Stunning Application of Chinese Aesthetics in Liquor

by Natalie Mouradian on 10/16/2017 | 2 Minute Read


Lingyun Creative has designed this stunning packaging for this Chinese liquor. 

“China is a country having deep love in red. For example, it seems an inexorable law to use red in the wedding or birthday party. However, with long-time development, visual homogenization of spirit products rises. How to make a product get rid of this problem becomes especially important.”


“The designer of this Chinese white spirit resets the four characters of the product name into two lines. The characters are composed of patterns that allow consumers to understand the meaning, arouse their interests in the diverse and delicate patterns, give them a new choice among stereotyped products, and make this product stand out to drive sales.”


Designed By: Lingyun Creative
Location: China

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