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Aria Soft Toilet Paper Comes With Spunk and a Sense of Humor

by Natalie Mouradian on 08/31/2017 | 2 Minute Read

Aria Soft is the toilet paper that stands out amongst the rest in the market, especially with packaging that has a sense of humor. Nik and Carole were responsible for this consumer-enticing packaging solution.

In a nutshell:
Creating a brand for the discounters that disrupts the toilet roll category, 
using uplifting humour, rather than rock-bottom pricing. 

The challenge:
The territory of the discounters is awash with ‘me too’ designs and ‘cheap as chips’ brands, but research showed customers weren’t prepared to sacrifice comfort or their loyal brands, even if they were spending less pennies when they go to the loo. 

Our insight:
Using uplifting humour and not taking life to seriously, 
to catch the consumer’s eye on-shelf. Get them to rethink about the benefits of a mundane household product, they popped in the trolley without a seconds thought! Proving that cheaper can most definitely be more cheerful! 

What we did
• Brand strategy
• Packaging
• Copywriting
• Photography

Outstanding results
One of the best designs in the category that has raised a smile as well as listings, with a discount range that really does stand out from other suppliers with its creative and memorable approach. 

Some lovely words from the client: 
“They are certainly the best designs in the category that’s for sure. They look fab on shelf!”  - Claire at Northwood Wepa


Designed By: Nik and Carole
Creative Director: Carole Haralambous
Location: Manchester, UK

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