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Student Concept

Precious Beer is a Beautiful Japanese-Inspired Concept

by Natalie Mouradian on 08/24/2017 | 2 Minute Read

This beer concept is inspired by Japanese artwork and tattooing. Zihang Jiao created the packaging for Precious Beer.

“Since this beer is all about making women look young and beautiful, I introduced the theme, ‘Skin.’ After researching and studying Japanese art, what really came into the picture was both Japanese tattoos and brush strokes. The final design was ‘tattooed’ on the bottle with red and black ink and a gold type label to achieve the balancing effect between brush strokes and tattoo patterns. The six-pack holder was also created with sparse coverage so that the entire bottle could be exposed.”


Designed By: Zihang Jiao
Credit: Christine George
Location: San Francisco, USA

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