These Organic Teas Are Here To Help You With All Your Medical Needs
by Natalie Mouradian on 09/20/2017 | 3 Minute Read
New Zealand based agency Redfire Design created the elegant packaging for Puraty Organic Teas. Given the medicinal quality of these teas, it was only fitting that botanical illustrations adorn the packaging.
“We love it when we’re tasked with launching a new challenger brand.
Our first challenge was naming and positioning the brand to reflect the organic and pure qualities of the medicinal tea range. Our strategic and creative process birthed ‘Puraty Potent Organic Teas’.”
“From here we crafted the packaging design, taking cues from the Materia-Medica encyclopaedia – a basis for many modern medicines today. This set the foundation with amazing botanical illustrations and brought colour to our on-pack design for striking shelf presence.
With global online e-commerce opportunities we then designed and developed a Shopify ecommerce website with a full Chinese version as well. Then we began the marketing drive to grow online traffic, sales and a tribe.”
“Social media was integral to the product launch. We developed a content strategy to reach and engage potential customers around the world with various platforms including Facebook, Twitter, Instagram, Pinterest and YouTube. Redfire produced content to deliver targeted snippets of the Puraty brand message, mixed with contests and sample giveaways. Community management and reporting was our ear to the ground, providing insights into the preferences of the community over time.”
Designed By: Redfire Design
Creative Director: Colin Downing
Art Directors: Colin Downing & Natasha Alimova
Designer: Natasha Alimova
Photography & Images: Colin Downing, Anna Massey, Darryn van de Sandt
Location: Auckland, New Zealand