Given the nature of craft beer, it’s only fitting that each beer has its own personality, and thus each beer deserves its own unique label. This is the case with Argentinian brewery, Kerze who has come out with a line of unique labels for each of their brews.
“Kerze is a micro-brewery formed by a big brewing family located in San Luis, Argentina. Since 2010 they have kept the same passion for the beer world and a strong obsession for quality itself.”
“We developed a new branding and visual identity that reflects the traditional craft beer culture and values, but also the playful and ‘out of the box’ personality of the owners.
Besides, we thought of and designed seven different labels inspired directly and conceptually on the own name of each taste of beer they have. The idea was to focus and provide each beer with their own universe and personality, always under the main brand umbrella. In this way, we achieved a conceptual, visually attractive and collectible series of labels for all the craft beer lovers.”
Creative Direction: Amateur(dot)rocks
Art Direction: Ivo Pallucchini – José Bessega
Design: Ivo Pallucchini – José Bessega
Location: Buenos Aires, Argentina
