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A Mari Is The Elegant Gin Inspired By the Ocean

by Natalie Mouradian on 09/25/2017 | 2 Minute Read

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This gin was directly inspired by the great vast sea. Whitespace Creative designed the beautiful yet minimalistic packaging for A Mari Ocean Gin.

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“With a name such as A Mari meaning ‘from the sea’, it comes as no surprise that this local gin brand has ties to the sea. From the heights of Table Mountain to the depths of the Atlantic, A Mari Ocean Gin is clearly inspired by it all. combination of fresh botanicals grown along the coastline is used in crafting a gin that is then distilled through a process reliant on Atlantic seawater. This combination of natural qualities makes the brand as unique as its origin. esiring a visual aesthetic that holds true to their concept and brand identity, A Mari Ocean Gin wants to fill the consumers with intrigue whilst maintaining a positive positioning in their competitive market. he graphic elements of line and shape were carefully considered in producing a suitable logo, product look & feel, and packaging that reflects the raw sophistication of this brand as well as paying homage to its truly unique origin. or instance, the die-cut of the label reflects the inspiration drawn from the ocean and embodies the oscillation of waves. The combination of colour - deep blue and copper, represents the way elements of both the land and the sea are brought together in the contemporary yet timeless design of A Mari Ocean Gin.”

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Agency: Whitespace Creative 
Client: A Mari
Creative Director: Sean Harrison
Lead Creative: Nena Maree
Contributing Creatives: Nini Oosterhuis
Photography: Nini Oosterhuis
Location: Cape Town, South Africa

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