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Beer Malt

These Brews Come With a Sense of Humor

by Natalie Mouradian on 09/19/2017 | 3 Minute Read


This line of brews comes with a serious sense of humor. With playful illustrations and thick typography, Chicago-based Finch Beer Co. is bringing a unique take on beer packaging.

“Rebranding for Finch Beer Co. in Chicago, IL. The client approached us to help them create a cohesive look for their packaging. They previously struggled with a range of eclectic designs and really didn't have any brand recognition. We wanted to create a system that had some consistent elements that would allow for unique illustration style and a bright color palette.”


Designed By: Cramer-Krasselt
VP Design Director: Shawn Holpfer
Senior Art Director: Maxx Valenti
Associate Creative Director: Zack Schulze
Location: Milwaukee, WI

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