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Each Flavor of These Chocolates Comes With a Distinct Personality

by Natalie Mouradian on 09/18/2017 | 4 Minute Read


Musk has designed this clever take on chocolate bar packaging for Szabelski Bakery. Each bar features a bright and fun illustrated character that represents the individual flavor inside.

“This is another project for the chocolate industry. In counterpoint to similar products on the market, which are often designed in the style of luxury goods (gold prints, dark packaging), we focused on a simple and light design.”


“The positive effect of chocolate bars (pictograms of vitality, strength, concentration, vitamins, etc.) has been illustrated with a series of brand heroes referring to a particular taste (Mr. Walnut, Blueberry Lady, Mrs. Plum, Mrs. Bitter).”

“Reflected graphics, that is reminiscent of playing cards increase readability regardless of the position on the table or shelf in a shop. On the obverse we designed a cutout through which the type of chocolate and flavor is visible.”


“For the project, we prepared copyright titles referring to Poland and the Mazury region (in the form of a game with known Polish proverbs) and a brief description on the back of the packaging.

The project involves the development of 16 different designs and flavors.”


Designer: musk
Client: Szabelski Bakery
Collaboration: Agnieszka Starzyńska (copywriter)
Location: Poland

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