Sunday Folks Branches Out With New Line of Sweets
by margaret andersen on 08/21/2017 | 2 Minute Read
"The challenge was to help the client convince the customers that the side show of the main product could actually stand alone while also making the sweets desirable as gifts for buyers during the competitive festive period."
"Our approach was to create a secondary identity 'The Sweets of Sunday Folks'. We wanted the consumers to associate the same handcrafted quality that goes into the making of the sweets as with their ice creams, which has already a strong and loyal following."