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Student Concept

CHAMÁN is a Beer That Encourages Contact With Spirits

by Natalie Mouradian on 07/18/2017 | 2 Minute Read

Hi! Estudio created the packaging for CHAMÁN, a conceptual craft beer brand.

“The artisanal beer CHAMÁN makes reference to the capacity of controlling time, prophesizing, and interpreting dreams, using the astral projection to travel to superior worlds using only their flavor.”

"Their distinct flavors (pale ale, IPA, porter, stout) are represented by their different colors and four levels of perception though which the Guardians of the Earth enter in contact with the world. This creates an explosion of color, flavor, and its change in perception when it’s drunk! CHAMÁN is an invitation to have contact with spirits through beer."


Designed By: Hi! Estudio

Location: México

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