Mariani Organic Spreads Come With a Wholesome Feel
by Natalie Mouradian on 08/16/2017 | 2 Minute Read
RPD Design created the design for Mariani Organics, a line of natural spreads. The design features an earthy homemade feeling.
“Creation of logotype and packaging design for an organic brand located in the south of Brazil, that commercializes juices, jellies, sauces, ‘in natura’ products, among other items.
The challenge in this project was to create a design with low implementation cost and great visual impact for sales, highlighting the product among competitors, but still maintaining the organic background of the brand. To achieve this, a color combination was strategically developed to create a greater visual impact and credibility to endorse the organic origin of the products, as we see at the jam line showed.”
Agency: RPD Design
Designer: Ricardo Pletes
Location: São Paulo, Brazil