Organic Ingredients Inspired the Minimalist Branding for Stockyards Small Batch Distillery
by margaret andersen on 08/09/2017 | 2 Minute Read
A lot of factors need to be considered when determining the direction for a company's brand identity, but for Toronto-based Strano and Pettigrew Design Associates, their client's commitment to using organic ingredients was the key inspiration for the minimalist brandmark and bottle design of Stockyards Small Batch Distillery.
"Stockyards Small Batch Distilling Company represents the future of handcrafted, small batch spirits. Their approach is grain to glass production with a 'no-compromise' focus on organic, local, single estate ingredients.
Although their ingredients are the main story, the Stockyards package design plays a crucial role in ensuring a distinct and highly visible shelf presence."
''We wanted to explore a direction that would clearly stand out in a cluttered, highly competitive, sea of clear glass.' says Albert Strano, Creative Director at S+PDA. 'We chose a white, matte overall coating for the bottle and a fairly minimalist approach to the bottle decoration.'"
"The brandmark is a testament to the ingredients with a space for the distiller to mark each bottle with its unique batch number. Craft spirits the way they were meant to be."
Designed By: Strano and Pettigrew Design Associates
Creative Director + Designer: Albert Strano
Client: Stockyards Small Batch Distilling Co.
Manufacturer: Vetro Elite S.p.A