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Student Concept

A Fair Trade Product Vending Machine Concept Aims to Empower the Body & Mind

by Theresa Christine Johnson on 08/07/2017 | 3 Minute Read

Care about where your food comes from? While knowing where your foods come from is a great choice, it’s not always as convenient—which is why Gabriela Fariña developed this concept for a vending machine stocked with fair trade items. Images of fresh fruits and veggies help the consumer feel connected to each product, and the font choice feels down-to-earth and welcoming.

“Gaia & Coast is a concept design for line of fair trade products to be sold in unique vending machines and gourmet retailers. Gaia, known as Mother Earth, is the Greek common noun for land. The brand name developed from an origin that represents human tradition and empowerment. The word coast represents the distances the Gaia & Coast community stretches across. The brand mission is to empower the body and mind of those who provide us the products, and the people who consume them—all while creating a community of passionate people who care about the backstory of what they consume and where it comes from.”


Designed by: Gabriela Fariña

Country: Spain

City: Madrid

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