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Beauty Health

These Drugstore Hair Care Products Look High-End

by Theresa Christine Johnson on 07/31/2017 | 3 Minute Read

Basil Element is a totally refreshing line of hair care that you could find at a drugstore. Designed by Blürbstudio, it’s got an all-natural look while still being cost-effective on the production side.

“Our task was to create a minimalistic packaging concept for a high-tech line of white cosmetics (shampoo, mask, conditioner, milk). The overall look had to stand out from the competition and at the same time had to be cost efficient (which meant no extra bells and whistles). As with all drugstore products, the packaging had to reach certain production and safety standards, but we didn't want it to look bland, so we turned the paper inside out (so that the matte finish would be facing the outside of the box), which gave the packaging a surprisingly nice texture. Due to our local regulations, the product range has to be sold separately, but we wanted to imply that intertwining shampoo, milk, conditioner and mask throughout the week helps maximising all the benefits that come from using basil based haircare products.”


Designed by: Blürbstudio

Client: Elfa Pharm

Photographer: Matt Wojnar

Country: Poland

City: Krakow

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