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Beer Malt

Dageraad is a New Craft Brewery with Simply Exquisite Packaging

by Theresa Christine Johnson on 08/01/2017 | 5 Minute Read

We’d like to try one of each, please! Fivethousand Fingers developed the packaging for Dageraad Brewing, giving each beer its own distinct look while keeping the range consistent with the brand.

“Dageraad means ‘daybreak’ or ‘sunrise’ in Flemish. After a yeast-fueled pilgrimage that had him returning repeatedly to Antwerp’s Dageraadplats the brewery’s founder returned to British Columbia to open a Belgian-style craft brewery.”

“We worked with Dageraad from the beginning to help establish their presence as a new brewery and create an image for their unique and sophisticated beers. Drawing on broad influences, from the elegance of Art Nouveau to the charming simplicity of early Dutch advertising, we developed a playful brand that has room to expand to suit its innovative flavours. Hand-lettering, illustration, and an emphasis on material quality are the constants in creating a product which people will be drawn to pick up and reluctant to discard.”

“In addition to designing the packaging, print material and website, we designed and directed the manufacturing of custom glass tap handles, brewery signage and merchandise. We continue to work closely with Dageraad developing new material and directing production.”

 

Designed by: Fivethousand Fingers

Country: Canada

City: Montréala

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