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Maiknohara Celebrates Japanese Tea

by Natalie Mouradian on 08/01/2017 | 4 Minute Read

Students Selene Fernandez Alberti & Amy-Jennifer Parslow designed this conceptual Japanese tea packaging.

"This project was created as a response to a live brief. UK Design for the Revitalization of Ibaraki which is a design competition event organized by Joyo Bank Ltd., and Mito City in Ibaraki Prefecture, supported by the British Council in Japan."

"Makinohara is one of the most highly regarded green teas in Japan, and is particularly noted for its superior quality and its smooth taste. This packaging redesign shows a traditional drink in a more sophisticate light. The shape of the logo inspired by Mt. Fuji hints at the culture, while the graphic pattern used throughout the design was based on aerial views of the tea fields themselves."

"The sachets contain three different flavours of green tea in instant powder form. Two packs were created: a premium 'gift' option that offers a sturdier pack and a selection of all the flavours; and a standard, more commercial pack which offers one flavour, depending on people’s preference."


Designed By: Selene Fernandez Alberti & Amy-Jennifer Parslow

Location: UK

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