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Check Out This Sleek Packaging For The Shirt That Never Sleeps

by Natalie Mouradian on 07/27/2017 | 3 Minute Read

If you follow football (or soccer how we refer to it in the states), then you know that FC Barcelona is one of the most beloved teams within the sport. If you’re a fan, you’re going to want to get your hands on one of these special edition shirts. Barcelona-based agency Oxigen designed the sleek and exclusive packaging.

“Exclusive packaging design, targeted to the media and VIP’s pre-release of the new Barça 2017/18 Shirt. Under the concept of ‘The Shirt Never Sleeps’, it is played with black and a series of pieces are articulated and combined with different materials resulting in premium packaging. Both the functional design of the pack and its choice at the level of finishes has been a scrupulous study for its correct sensorial harmonization. Combining black Skin Curious collection® paper, with a black glossy stamping, makes it unique to each piece by playing with black. In addition, it is a combination of black methacrylate plate that creates a set of lights and shadows by the typographic die; refined details even on the silvery paper wrapped around the long-awaited shirt, a pasted double sided card that combines black and silver stamping is inside and a combination of subtle contrasts to surprise with elegance.”

 

Agency: Oxigen
Client: FC Barcelona, Nike 
Creative Direction: Sònia Rodríguez Grau. 
Art Direction: Carlos Pérez. 
Project Type: Commercial Work
Packaging Contents: Shirt
Packaging Substrate/Materials: Paper Skin and methacrylate
Printing Process: Stamping gloss black and silver, punching
Location: Barcelona

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