Sprite Launches Its Newest Edition of Their Summer Lyric Cans
by Natalie Mouradian on 07/31/2017 | 3 Minute Read
"The 'Summer Sprite Cold Lyrics Series' is the third installment in as many years of similar programs for the beverage. But where the past years' cold-inspired (or at least cold-referencing) rap lyrics were more backward facing towards hip-hop's past, this version is the first initiative solely based in the genre's present.
After launching the campaign in 2015 with classic lyrics from The Notorious B.I.G., Nas, Rakim and others, last year Sprite mixed old and new with 2Pac, Missy Elliottand J. Cole. Now Bobby Oliver, director, Sprite & Citrus Brands, Coca-Cola North America, calls the latest roster of acts the 'next generation of hot hip-hop artists' who represent a 'fresh perspective' in the culture."