Vrai is the Perfect On-The-Go Vodka To Enjoy Summer With
by Natalie Mouradian on 07/06/2017 | 4 Minute Read
There’s nothing quite like a refreshing cocktail on a warm summer day. Design Womb created the crisp and classy packaging for Vrai, a revolutionary new on-the-go vodka that comes in a convenient can.
“Vrai is the first take with you-able vodka cocktail, in a can. Made from better stuff than you'd expect to find in a can, the brand launched in Chicago, Illinois and is now shipping to stores across the nation.”
“Design Womb delivered a complete brand identity for the launch which included naming, a hand drawn illustrated logo, brand voice, packaging design, and in-store marketing collateral. We designed and launched the brand's custom responsive website built in Craft CMS, which includes a google maps store locator tool and showcases branded photography we art directed and produced.
Vrai vodka cocktails use less ingredients and sugar than most ready-to-drink cocktails and are the first organic to market. The visual identity needed to reflect the high quality of the ingredients, while expressing how delicious they taste staying away from anything artificial looking. The branded results are nostalgic and bright, with a little humor and a dash of farm-fresh.”
Designed By: Design Womb
Photography: Teri Lyn Fisher
Creative Director & Designer: Nicole LaFave
Location: Chicago, IL