SVA Masters In Branding Thesis Repositioning The American Dream
by Jessica Deseo on 06/22/2017 | 1 Minute Read
The MPSB thesis is focused on investigating societal constructs around government and public policy, innate belief systems, behavioral norms, human rights and culture. It is organized around repositioning and rebranding selected significant brands. On July 11th, the Class of 2017 will present the repositioning of the American Dream through the lenses of Capitalism, Immigration, Technology, Commerce and The Pursuit of Happiness. The MPSB thesis should add meaningful discourse to a cultural and global conversation and consider the following: What (if anything) does the American Dream stand for now? What is the brand promise of the American Dream, Is the American Dream possible? Is any American Dream possible?