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Vitoru is the Cold Pressed Juice for the Modern Design Lover

by Natalie Mouradian on 06/28/2017 | 2 Minute Read

Signe Stjarnqvist designed this beautiful conceptual packaging for a cold pressed juice brand, Vitoru.

“Vitae (Meaning life if Latin) + ビートル Bītoru (Japanese translation) 
Vitoru is a premium cold pressed juice brand that is aimed for the design lovers, through the combination of modern typography and a slick wooden lid to create a sense of modern design.”

“An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands. Using a transparent label with a combination of both white and black ink to create a harmonised hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context. For the final touch and what makes this packaging stand out, a customised wooden lid with engraving on top. That is meant to bring forth the security that the juice is organic and healthy.”


Designed By: Signe Stjarnqvist
School: RMIT University
Wooden lid and engraving: Auburn Woodturning
Printer: Classic Colour Copy
Location: Melbourne, Australia

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