This Air Freshener Comes With a Bold Look
by Natalie Mouradian on 06/13/2017 | 3 Minute Read
ZIFFER is a bold new line of air fresheners that stands out within the market. VórticeEstudio created the eye-catching packaging.
“ZIFFER is a new line of air freshener which is looking forward to opening its space on a very traditional category on what visual codes refer to; for this reason and also to establish a notable difference towards our competitors, it was decided to use as a main idea for the brand building, a serial codification proper of editorial design.
In order to define this concept we used the German word ZIFFER (number) as a denominator and each of the fragrances was enumerated to turn them into ‘collectible examples.’”
"The blue color which was previously on the cap of the structural package, was adopted as the brand color by generating a chromatic contrast and a clear identifier on the sales point."
Designed By: VórticeEstudio
Location: Bogota, Colombia