Vendors line the halls of Fancy Food Fest

ABRA KADABRA is Bringing Kid-Friendly Magic To Breakfast

by Natalie Mouradian on 06/13/2017 | 2 Minute Read

We love this adorable kid-friendly packaging for pancake and crepe mixes. Lithuanian agency CLINIC 212 has designed the packaging for ABRA KADABRA.

“We were tasked to create the name and the package for the new product line for kids, easy-to-make flour mixes for various crepes. It aimed to rival the market leader extremely popular brand ‘Kakė Makė’, based on tales for kids.”

“Our product helps with the messy part of making crepes. All you need to do is to add water. It's that simple, as if you knew some magic word. The main character rabbit, a friend to every magician, helps junior kitchen magicians by guiding through the preparation steps.” 
The product instantly received it's space on the shelves of the biggest retailer ‘Maxima’. It's an achievement that manufacturers are vainly attempting for months.”


Design by: CLINIC 212 
Account: Daumantas Kairys
Creative: Mindaugas Juozapavičius, Auksė Šukevičiūtė 
Art Direction: Aidas Šumskas
Packaging Design: Aidas Šumskas
Product photoshoot: Kernius Pauliukonis / studio 
Client: Malsena
Location: Vilnius, Lithuania

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