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Custom Illustrations Give Lakes & Legends Brewing Co. a Seriously Artisan Look

by Theresa Christine Johnson on 05/30/2017 | 4 Minute Read

The illustrations for Lakes & Legends Brewing Co. are truly spectacular, giving it a unique look to stand out in the saturated market of craft beers. The design, Ivan Trushin, sets the overall tone for the brand and showcases the unique beer lineup.

“A Minneapolis, MN brewery Lakes & Legends Brewing Co. sought design help from Ivan Trushin before they opened their taproom doors. The challenge was to create cohesive packaging that would embrace the brand's farm-to-table ethos and give them a unique visual identity. The packaging needed to translate seamlessly across a multitude of components including; 350 ml labels, 750 ml labels, 4-Packs, Special Edition labels, Growlers, Keg Collars, Taproom Handles and promotional materials.”

“A bold, graphic style was created to give the brand a unique identity. Utilizing a rich color palette allowed us to differentiate each beer and give the brand visibility in a retail environment. Using woodcut printmaking as inspiration, we highlighted each beer's story with a custom illustration to give the labels an artisan feel. The result is a bold take on farm-to-table culture.”


Designed by: Ivan Trushin

Photographer: David Amos

Printer: Imagine

Photography: David Amos Photography

Country: United States


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