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Il Makiage Cosmetics Gets a Bold Look

by Natalie Mouradian on 05/24/2017 | 3 Minute Read

Studio Koniak designed this bold and striking packaging for Il Makiage Cosmetics. The packaging draws the consumer in but doesn’t take away from the high-end quality of the products themselves, instead allowing the colors of the individual products to pop out.

“Il Makiage Cosmetics was founded 44 years ago in New York, pioneering the cosmetic industry in innovation, professional knowledge and quality of products. Today the brand celebrates the ritual of beauty by offering an intoxicating variety of shades, textures and formulas – made from the richest materials. Studio Koniak was commissioned in 2016 to redefine the company’s strategy and rebrand it.”

“Our design strategy focused on creating powerful black and white compositions, which encapsulate the invigorating essence of the brand.

We developed several lines of packaging, using strong typography and black, white and mirror surfaces which give the brand a bold presence.”

 

Design & Creative Direction: Studio Koniak 
Client: IL MAKIAGE New York
Photography: Yulia Gorbachenko, Ran Golani, Moti Fishbain, Eyal Nevo
Location: Tel Aviv, Israel

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