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The Dieline Awards 2017

The Dieline Awards 2017 Outstanding Achievements: Basis

by Natalie Mouradian on 05/15/2017 | 2 Minute Read

Basis believes in developing environmentally responsible formulas without making any compromises to the quality of their soaps and polishes. Basis’ mission is to ensure woodwork a long life. The challenge of this project was to find a visual language that would reflect Basis’ high-quality products and convey a product that is honest and natural.

A step toward a solution was using a cardboard material that would allow the creation of structures that would stand out on the shelf and still be environmentally sustainable. By utilizing a broad palette of wood surfaces a sense of warmth was given to the structures.


Designed By: Daniel Lindqvist
Instructor: Kathryn Morgan
School: Academy of Art University
School Location: San Francisco

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