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The Dieline Awards 2017: Eternal Oceans

by Natalie Mouradian on 05/02/2017 | 1 Minute Read


Eternal Oceans promotes sustainably caught fish through disruptive and desirable packaging design.

The pack design uses the ring pull found on many cans and turns it into a brand asset. The whole can structure represents a beautiful silver fish with a ring pull tail which is both iconic and functional. Branding is simply embossed into the metal which brings a look of purity and premium cues to the pack.

Sustainable fishing is time consuming & costly, mass producers of canned fish are unable to be 100% sustainable and so we are perpetuating the ever diminishing population of fish.


Designed By: Anthem Worldwide
Designer: Sara Jones
Location: New York, NY, USA

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