Vendors line the halls of Fancy Food Fest

The Dieline Awards 2017: Otard

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

With an extraordinary story of royal heritage and peerless authenticity, we created the brand identity and luxury packaging for Otard’s new La Collection du Roi cognacs. Our goal: turn Otard’s rare, secret and exquisite bottles of cognac blends – aged for a very long time in the Paradise cellar of the castle – into a beautiful and exclusive new brand. 

We designed three exquisite and uniquely handmade, mouth-blown cut crystal decanters, using strong, dark, masculine colours and pure gold leaf, evoking the kingly crown and François’s royal finery. For each vessel, we designed and commissioned a bespoke handmade presentation cabinet.


Designed By: Here Design
Client: Baron Otard
Designer: Sakiko Kobayashi
Copywriter: Philip Cowell
Creative Partner: Caz Hildebrand
Senior Project Manager: Dale Williams
Location: London, UK

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