The Dieline Awards 2017: Otard

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

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With an extraordinary story of royal heritage and peerless authenticity, we created the brand identity and luxury packaging for Otard’s new La Collection du Roi cognacs. Our goal: turn Otard’s rare, secret and exquisite bottles of cognac blends – aged for a very long time in the Paradise cellar of the castle – into a beautiful and exclusive new brand. 

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We designed three exquisite and uniquely handmade, mouth-blown cut crystal decanters, using strong, dark, masculine colours and pure gold leaf, evoking the kingly crown and François’s royal finery. For each vessel, we designed and commissioned a bespoke handmade presentation cabinet.

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Designed By: Here DesignClient: Baron OtardDesigner: Sakiko KobayashiCopywriter: Philip CowellCreative Partner: Caz HildebrandSenior Project Manager: Dale WilliamsLocation: London, UK

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