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The Dieline Awards 2017

The Dieline Awards 2017: NikeID Athlete’s Box

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

Marilyn & Sons created a personalised premium shoe box for Australia & New Zealand's top athletes to celebrate the local launch of NikeID.

We created 21 bespoke boxes - each individualised to its recipient. Each box was housed in a white, protective sleeve, while the box itself was coated with soft-touch Mano. A suite of Nike icons were applied to the top of each box using a spot UV varnish, with each player’s name screen printed to the lid. Within the box, a quote from each athlete was emblazoned on a piece of clear acrylic, which sat above the shoes.

 

Designed By: Marilyn & Sons
Client: Nike Australia
Art Director: Gavin Willemsen
Designers: Josh McCormack, Nicko Philips
Printers: Pandora
Location: Australia

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