The Dieline Awards 2017: The Perfect Match

by Natalie Mouradian on 05/02/2017 | 3 Minute Read

Editorial photograph

Life is full of things that need burning. Some tasks, like candles, need short matchsticks. Some things, like dynamite, need long sticks. Inside The Perfect Match box are four matchstick lengths with different coloured heads. The sticks are organized in a custom tray that slides into one of four embossed cases. Now, no one will go without The Perfect Match.

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Agency: Leo Burnett, TorontoClient: Leo BurnettIllustrators: Man Wai Wong, Kristina Marija ValiunasArt Directors: Man Wai Wong, Kristina Marija ValiunasDesigners: Man Wai Wong, Kristina Marija ValiunasCopywriters: Steve PersicoChief Creative Officer: Judy JohnCreative Director: Lisa GreenbergGroup Creative Director: Ryan CrouchmanAgency Producer: Gord CathmoirPrinted By: Somerset, Scott WillockManufacturer: EPC Graphics Inc., Nicholas HarrisonLocation: Toronto, Canada

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