The Dieline Awards 2017: Miller Light Summer

by Natalie Mouradian on 05/02/2017 | 1 Minute Read

Editorial photograph

We were asked to create packaging that captured the spirit of the United States to celebrate a historic summer of patriotic events, to increase affinity for Miller Lite and grow off-premise volume sales.

We created thematic in-store displays that truly resonated with the patriotism of the American consumer whilst building on our unique brand credentials of being America’s original light beer. The introduction of two new panels to the Miller Lite equity pack enabled an economic and scalable design that created the American Flag when stacked in store.

Editorial photograph

Designed By: Turner DuckworthClient: MillerCoorsArt Directors: Mark Waters / Miles MarshallDesigners: Chris Simpson and Adam CartwrightArtworker:Will RawlingsRetoucher: Mick ConnorsLocation: San Francisco, California, USA

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