The Dieline Awards 2017: Joule: Sous Vide by ChefSteps

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

Joule—the smallest and most powerful sous vide tool on the planet—is controlled by a custom smartphone app. Our goal with its packaging was straightforward: keep it lightweight, iconic, and eco-friendly. (All contents can be recycled.) Throughout Joule’s development, we forged a strong product identity—sleek yet friendly. To reflect this in the packaging, we embraced a spirit of simplicity. Setup instructions are printed on the inside of the box rather than on an insert. Standard specs copy is imbued with our brand’s casual voice, and the line art style communicates the beauty and simplicity that Joule brings to sous vide cooking.


Designed By: ChefSteps, Inc
Illustrator: Emmett Barton, Cameron Jue
Art Director: Emmett Barton
Designers: Emmett Barton, Luke Clum, Cameron Jue

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