The Dieline Awards 2017: M&M’S 75th Anniversary

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

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Since 1941, M&M’S have been adored by chocolate lovers around the world. The brand wanted an ownable logo to use during the year long celebration of its 75th anniversary.

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Many brands add new visual elements and clichés to their brand mark during an anniversary. Our goal was to use M&M’S existing iconic equities rather than muddy the symbol with balloons and birthday cakes. The belief was that a simple and iconic symbol integrated into the brand mark would allow for a flexible system that would last all year long.

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Designed By: jones knowles ritchieClient: M&M'SExecutive Creative Director: Tosh HallDesign Directors: Daniel D'Arcy, Andy BaronDesigners: Erin Dameron, Catherine WyattManaging Director: Sara HymanAccount Director: Grace DawsonAccount Manager: Vannett LiTypographer: Ian BrignellLocation: London, UK

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