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The Dieline Awards 2017: IKEA PÅTÅR

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

A new design and packaging strategy for IKEA Food.

The idea is built with a playful attitude in mind. The revised design in combination with the storytelling will build curiosity around the new products.

By using Swedish names and Scandinavian traditions there will be various stories in the different food ranges which also reflects in the design. Påtår is a typical Swedish expression and means to have a second cup of coffee. Designed with simplicity and warmth.

The new products are launched in IKEA Food stores globally and will surely add to the elements of joyful inspiration and discovery.


Designed By: BAS ID
Client: IKEA Food Services AB
Creative Director: Marie Wollbeck
Senior Account Director: Annika Rabe
Account Director: Petra Blanking
Senior Art Director: Martin Gylje
Senior Art Director: Stefan Sundström
Art Director: Erik Dolk
Graphic Designer: Linn Svensson
Illustration: Erik Dolk
Illustration: Henrik Naessén
Junior Art Director: Gustav Karlsson Thors
Location: Stockholm, Sweden

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