The Dieline Awards 2017: IKEA PÅTÅR

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

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A new design and packaging strategy for IKEA Food.

The idea is built with a playful attitude in mind. The revised design in combination with the storytelling will build curiosity around the new products.

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By using Swedish names and Scandinavian traditions there will be various stories in the different food ranges which also reflects in the design. Påtår is a typical Swedish expression and means to have a second cup of coffee. Designed with simplicity and warmth.

The new products are launched in IKEA Food stores globally and will surely add to the elements of joyful inspiration and discovery.

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Designed By: BAS IDClient: IKEA Food Services ABCreative Director: Marie WollbeckSenior Account Director: Annika RabeAccount Director: Petra BlankingSenior Art Director: Martin GyljeSenior Art Director: Stefan SundströmArt Director: Erik DolkGraphic Designer: Linn SvenssonIllustration: Erik DolkIllustration: Henrik NaessénJunior Art Director: Gustav Karlsson ThorsLocation: Stockholm, Sweden

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