The Dieline Awards 2017: Hinoki

by Natalie Mouradian on 05/02/2017 | 3 Minute Read

The Dieline Awards Best of Show recognizes the highest rated project in the entire competition. This is a design that impressed our judges immensely in each of the four key elements: Creativity, Marketability, Innovation, and Execution. The 2017 Best of Show award goes to Hinoki by NINE. This conceptual range of travel-size organic skincare products is made out of biodegradable paper and crafted for the premium cosmetics market.

“We wanted to create a sustainable packaging range that is premium, respectful to the planet and a true game-changer in the world of packaging. Hinoki is a range of travel-size packaging made out of biodegradable paper for organic skin care products."

"It’s a concept based on simplicity, single-origin, and respect for the renewable material applied to a currently quite un-sustainable packaging category.

Hinoki is inspired by the form-language of origami as a means of being true to the value of the material. Each container uses a single piece of laminated paper, a tear-off corner revealing a Hinoki wood twist cap."


Designed By: NINE
Designers: Isabelle Dahlborg Lidström, Henrik Lundblad, Johan Bergman
Illustrator: Henrik Lundblad
CAD and 3D: Daniel Chen
Location: Stockholm, Sweden

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